Public Relations

Kingston, Massachusetts

PR Works has coined the phrase “Direct Public Relations”, a hybrid which utilizes the power and credibility of news media as part of an integrated direct marketing plan. Previously seen as largely an unquantifiable “image” tool, this
new approach to PR is specifically designed to elicit immediate action and trackable response.”Direct Public Relations” encourages your audiences to respond to free brochures, a complimentary consultation or a free item so that the client can capture the name, address and telephone number of a new prospect. Additionally, the response mechanism – ranging from a telephone number, fax number or e-mail – will be coded so that response from specific PR exposures can be monitored.

PR is like casting a massive net on to the ocean. When you pull it up you’ll discover a wide bounty. PR Works – Let it work for you.

Visit www.PRWorkZone.com